Sökresultat för: Marc Gobe
Emotional Branding: The New Paradigm for Connecting Brands to People (Häftad)
avMarc Gobe, Sergio Zyman
ISBN: 9781581156720 - UTGIVEN: 201002"Emotional Branding "is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The "10 Commandments of Emotional Branding" have become a new benchmark for marketing and creative professionals, "emotional branding "h[...]
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy (Häftad)
avMarc Gobe
ISBN: 9781581158182 - UTGIVEN: 2010-05Leading brand designer Marc Gobe builds on his highly successful Emotional Branding strategy with "Citizen Brand," a powerful new concept designed to help companies earn the trust of today's consumers. Gobe argues that corporations need a new vision to survive in the present "emotional economy," cha[...]
